The Benefits Of Podcast Marketing (& Tips To Get Started ... - Marketing Smarts Podcast

Published Mar 15, 21
10 min read

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We launched an uncensored individual financing podcast called Listen Cash Matters that got The following guide to podcast marketing is loaded with ideas, strategies, and ball-busting work. It consists of whatever we did, whatever we discovered, and everything we understand. Easy as Shit Every successful podcast is self- serving. podcast for marketing events. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

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Chris Hardwick (Nerdist) wished to talk with his unpopular friends and geek-out with celebs. Sarah Koenig began the podcast by solving a murder someone emailed her. You don't have to create an "avatar" or "perfect listener" to craft the perfect podcast. The concept behind Listen Cash Matters was to create a podcast that we wanted to hear an individual finance podcast that would interest a 30-year-old beer-drinking male.

Our show has a heavy metalcore theme song I composed. We started each show discussing craft beer or mixed drinks we're consuming throughout the recording. wvu marketing podcast. And we cursed a lot. Our reviews were blended. They were mainly favorable, however we got some that were severe. I needed to advise myself that the people who listened loved us.

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We produced a podcast to find like-minded individuals who would enjoy what we took pleasure in. And it ends up our audience wasn't comprised of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, seniors, finance nerds, company owner, Australians, tweens, and more!. Not simply podcasts, however TELEVISION programs too.

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We found methods to work aspects of those shows into ours. Discover the commonalities that will become your "avatar.". Even if everybody works with a former used automobile business announcer on Fiverr to create their introduction, does not indicate you need to. Attempt writing your own music. Attempt no introduction music at all!.

I'm not stating you should not begin a narrative design podcast, but rather, do the show you would wish to listen to and not because it's a pattern. Easier said than done At the start of every program, I read a new catchphrase as part of our intro. An example would be: Hey everybody! Invite to Listen Cash Matters: the show that goes through you like shit through a goose.

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I would provide credit to the person who sent it in. Sometimes they would be major, other times they would be odd and amusing. But they were all produced by fans and To include the fans in the show in an unique method. I desired to improve our Twitter fans and engagement.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in an article, I smiled. It's the best little feeling on the planet when somebody says your name in front of an audience. podcast marketing plan pdf. We also gave out our email address at the start and even every episode and urged individuals to send us questions.

It also provided us insight into what our audience was going through financially, which helped us produce a better show (marketing school podcast digital marketing). We purchased Intercom just to keep up and track all the e-mails we were receiving. In hindsight, I would not have changed a thing. I just would have gotten more involved and employed aid.

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Not just behind the mic, but personally and through any other means of interaction (beancast marketing podcast). Marc Maron is a terrific example of this. He is extremely transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked products.

Dan Harmon (Harmontown) does a live show and typically invites members of his audience on stage to talk with him, and it's something we did throughout our only live program at FinCon, a financial blogger conference (adobe marketing smarts podcast). We welcomed blog writers who were listening to our program live to come up and give one individual finance suggestion.

Construct a tight community around your podcast (novel marketing podcast paetreon). Find methods to include your listeners in your program. Every as soon as in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd assist a listener with their individual finances reside on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would address five listener questions on the program.

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or site and request questions that you'll address on the program where listeners can post events. Nerdist does this at the beginning of their episodes. Comedy Bang Bang welcomes listeners to send out style music and "Would You Rather" scenarios for video games they use the program. They likewise ask for catchphrases.

in each episode, inquiring to show their audience. where listeners can contact us to vent, ask concerns, or just inform you how much they love your program, and play the voicemails on the show. Coordinate with another podcast with a large audience, or a company with a big audience, to offer prizes.

The "Follow Everybody" Twitter method, the "Tweet The Very Same Thing 50 Times a Day" trick, and the "Hashtag Overload" are just a few common techniques I've seen suggested. All were leading to stagnant growth and small engagement. Online online marketers often forget the root of Social network. Tweeting and publishing your latest episodes over and over throughout various times of the day is not social.

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And if you're on Facebook, only 1% of your fans see it if nobody Likes, Comments or Shares it. I do not believe social media is a wild-goose chase. I believe that it plays a significant role in podcast marketing, however you have to embrace the proper social media frame of mind.

At least choose two. Select Twitter and Facebook. There that was easy. For my approaching show, I'll be focusing on Twitter since I take pleasure in the platform more so than Facebook. Later, I will be expanding into Facebook as the program grows. Social media is not a location to transmit your most current episodes. marketing products to church leadership podcast.

Social network is a possibility for you to speak with your fans; have a conversation with them. Your fans are your best way to grow your audience. Our show's success was based entirely on the truth that our fans informed their loved ones about our show. They would tell us on Facebook and twitter and when they emailed us (darcy podcast marketing).

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So do not believe of it as a flat out promotional channel, but as a location to chat with fans, get ideas for programs, and connecting with future visitors. Your social existence will grow the more you engage with your audience. Inform your fans about an upcoming guest and inquire to submit questions.

If you do not, make certain to explain who the person is and the proficiency they bring to the table. Usage social networks as a way for fans to generate material for your program (how to do podcast marketing). Ask to send you catchphrases or questions that require answering. We had a tradition on our program where we would drink beer and speak about it at the start of each episode.

Then, publish them on Facebook and Twitter and tag the beer business in the picture. Likewise, we would ask a question like, "who want to try this beer?" to start a discussion. Show your listeners that you are a genuine individual by taking personal images and publishing them - content marketing pros podcast. Go out for a drink with former visitors and take a selfie.

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Host a live podcast and take a selfie with your audience. Do something different and tape a whole podcast episode while driving in your cars and truck and take a selfie. Forming partnerships is vital to the success of any podcast. Make good friends. Share what they create. Cheer on your friends and they will return the favor it's good karma (marketing podcast topics).

Then, send out a simple e-mail to the blog site owners asking if they would add your show to the list. Really couple of podcasters do this. I envision it relates to the worry of rejection or reaching out (create a podcast that pays with marketing & monetization tips). It was tough for me initially, too, however we were able to increase our search traffic and listeners with this method.

If you get listed on an article that gets a great deal of engaged traffic, chances are you'll see outcomes rapidly. But more frequently, it will play out long-term, earning you good links from pertinent material. marketing toolbox podcast. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is giving individuals way too numerous alternatives.

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I believe a good podcast landing page ought to have the following elements: A way to rapidly listen to the most recent episode without scrolling - stu marketing your business podcast. A large and clear heading describing the show. A huge ass button that will allow them to subscribe on iTunes (and ONLY iTunes due to the fact that it's the largest directory and most significant bang for your buck.

A list of current episodes. A single method to communicate with the program through social media or e-mail. I did a fair quantity of research when coming up with a style for this website. I scoured the internet for motivation and turned up quite dry. Nevertheless, there were a couple of that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the finest techniques and the personal suggestions that worked for me in the past. This is my primary method for growing any online service. I've developed a six-figure pool care education business by establishing definitive guides based around swimming pool care - digital marketing masters podcast.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to create - media marketing churches podcast. Definitive guides are an excellent long-term technique for constructing an audience for any online task. I have short articles on my sites that were written years ago and still generate an enormous amount of traffic and stable growth.

If you do not have an audience, and your program is self-serving, produce a definitive guide on your own like this one. Ask yourself the questions you wish to know that ought to be included in the guide and find the responses. Do a Google search to discover all of the pages that speak about your subject. amy porterfiled online marketing made easy podcast.

Detail your guides like a book utilizing all the information you've collected and the concerns you've responded to. If you're utilizing WordPress, put the outline into WordPress and simply fill out all the headings as you go. Once you're completed writing an outrageous amount of words, and you believe you 'd covered the subject much better than anybody else on the web, edit and purge what's redundant or unneeded this consists of words and sentences, and graphics and areas (the marketing companion podcast).

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Don't add graphics for the sake of adding graphics. Graphics must serve an academic purpose. Publish and promote that post as strongly as if you were launching a brand-new book or podcast. Repeat all the steps in this guide. Tough to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to discuss pool care during their early morning show at 7 am on Sirius Satellite Radio (unleashed on marketing podcast).

And I believed this was the game changer and my site was going to "EXPLODE!" That early morning, I fidgeted and pacing by the suggested land-line, awaiting the call from Martha Stewart. The phone sounded and scared the living shit out of me, even when I was anticipating it.

" Ok, they're finishing up the last section, so hang on tight, and Mindy will present you." Honestly, I had no idea if here name was Mindy. All I knew was that it was NOT Martha. After the interview, I went to my computer system to check on Google Analytics and saw no bump in traffic.