Integrating A Podcast Into Your Marketing Strategy - Chief ... - Duct Tape Marketing Podcast

Published Mar 19, 21
10 min read

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In fact, it became our main method for promoting our podcast. Produce a Trello board and established four Columns: Podcasts, Contacted, Intrigued, Reserved. Include all the podcasts and contact info to the first column. Compose the email that would sell YOU on yourself. Make a note of some fascinating facts about yourself.

Document the things that you 'd wish to hear from a visitor pitch. When I pitched myself to other programs, I constantly consisted of a link to my rap video. It was something really distinct and produces an intriguing subject to go over. It's what sets me apart from other visitors.

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Craft each email particularly for the show and avoid a mass copy and paste job. Also, you do not need to be so god damn specialist. You're human and they're human. Be human. After you send a pitch, move the card over to the next column: Called. It's likewise a great concept to enable Card Aging, so you can get a graph of for how long those cards have been being in each column.

Do not follow up a couple of days later and be like, "what the fuck, bro?" Provide it a couple of weeks and follow-up with a short e-mail ending with a question. Who knows? Your e-mail could have ended up in their spam folder, or you had the wrong e-mail address. The objective is the relocation the cards along the columns and book as many interviews as you can regularly.

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Hard however fun The genuine concept here is to do something no one has actually ever done to promote a podcast. I did this for Listen Money Matters, and I did it again for the Driven podcast. Up until this time in the internet marketing space, I have actually developed 3 various rap videos which you can see here, here, and below.

No one viewed it despite the fact that we promoted the hell out of it. I believe that it was a mix of individuals presuming it would have been shitty and not being amusing enough. The fact is, this video did more for our show than almost any other form of podcast marketing we tried.

Both Quartz and The Telegraph blogged about it, bringing very little traffic, however a heap of street cred and link juice (podcast de marketing). Not everybody will create a rap video, but this is a workout of thinking beyond the podcasting world to do some smart promo. Lame If you got some extra cash burning a hole in your pocket, go ahead and purchase some Facebook advertisements.

However, they are not worth the effort and are really short-term. I 'd much rather focus on producing material that will live on the web forever and consistently bring me brand-new listeners for the rest of my presence. Facebook advertisements worked for us when we had Mr. Cash Mustache on our program.

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We developed a great show with him, and his fans LOVED it. They shared it on Reddit, Facebook, and his forum - marketing podcast guest. He also shared it on his massively big Twitter account. All of which got us a quick fuck-ton of new listeners. All we did was take advantage of it for a brief time.

Money Mustache, and for just a couple of hundred dollars, we had the ability to profit from that ONE episode. We tried it a few more times with other visitors and didn't get almost the exact same response. That episode continued to be linked to and talked about on social media without us having to purchase any more Facebook advertisements.

If you're anything like me, creating show notes for your episodes is the most feared job of publishing a podcast. The truth is, you should take your show keeps in mind simply as seriously as you take your program. Treat your program notes like genuine blog posts that offer genuine worth and helpful links.

I'm not discussing transcripts. Sure, they provide more words for SEO value, however if they are not cleaned and formatted and offer genuine worth, then you are squandering your money and time - digital agency marketing podcast alex berman. Write something new. Turn your episodes into readable content. Supply links to the things you discuss in your show.

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If you don't wish to write program notes, you should employ someone to compose them for you. You can begin by reaching out to your audience since they already listened to your program. Or you can work with a kick-ass freelance writer. They listen, perform additional research study, and turn each one of the episode posts into amazing SEO bait, helping to attract more listeners by means of Google - martech podcast // marketing + technology = business growth.

We took a look at what episodes got the most downloads and attempted to produce similar episodes in the future. We likewise attempted various types of episodes like Q&A s and determined to see if we need to continue doing them. It'll set you apart from a great deal of other programs and make you most likely to get included since there are staff members at iTunes listening.

Use your ears. If it sounds good, then it probably is. Invest in a good mic. I suggest the Audio Technica ATR 2100 and a great intro USB mic. If you wish to buckle down, purchase a great USB blending board (I use a Mackie ProFx8) and a dynamic mic (I use the Shure SM7B which is a basic broadcast mic utilized by Marc Maron).

Each of our episode program notes had over 500 words and some rank extremely high on Google bringing us listeners by means of search. I like this Gimmick. These are easy to register for and worth inspecting out to see if there are chances to be talked to. It's also an easy way to find podcast visitors if you're attempting to find a professional on a particular subject.

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It's also an easy method to discover podcast guests if you're looking for a specialist on a specific topic. It works well to accelerate growth, but it can lead to burn out. We began with producing an episode as soon as a week for the very first 8 months. Then in May of 2014, we explored with doing a daily episode for the next 31 days and our downloads took off (good podcast for affiliate marketing).

Daily can be excellent for making cash but I don't advise it anymore - podcast marketing plan sample. It's overwhelming. I like the concept, however more as a means for exclusive material as a free gift to people who register for your email list. Marc Maron produces two-minute video to promote each episode with just a simple still image.

I will not be doing this, but I'm not versus it. Sure, why not. As long as you have creative control over your program. Lame, however easy enough. I would only advise this if you're very passionate and enjoy taking part in Facebook Groups or Online forums based upon your topic. I'm very little of an author and find a difficult time with this, so for me, it's not worth the misery of composing.

This one is a no-brainer. Probably won't get you much, however easy sufficient to do as soon as and leave it alone. From experience, I can tell you that Reddit is the only excellent source on this list. StumbleUpon can suck it, Pinterest is the wrong crowd, and Google+ is dead. Yes, but make them yourself instead of utilizing the Javascript-heavy ones supplied by each social media network.

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If you're not offering something with a direct ROI, prevent this. chiropractic marketing podcast. Too pricey. I'm not just a fan of spending for fans. There is this notion that the more evaluations your podcast has, the greater you are ranked in iTunes. However, there is no proven correlation. In reality, outdoors studies done by Libsyn (podcast hosting software application) recommends that reviews hold little weight as compared to hitting the "Subscribe" button.

What that means is you need to definitely get more evaluations due to the fact that, in turn, that will help you get you more subscribers (marketing ideas for podcast promotion on social media). Podcasts like Serial or S-Town succeed because each episode makes you want to listen the next one. The show LOST was infamous for leaving cliffhangers with the promise that they 'd be resolved in the next episode, so obviously, you 'd tune in.

John Lee Dumas left an evaluation on our podcast. I don't think he ever heard a single episode (hard corps marketing podcast). He put his program name in there. I do not really see the worth in this. Sure, leave your comfort zone and promote. I wouldn't speak solely to promote your podcast though.

But speaking with develop your individual brand is a great concept, especially if you're paid for it. Yes, get out of the podcast studio and meet your fans. This is life-altering and had an extensive affect on me as a podcaster. probate marketing podcast kathy impact real estate majesty. If you're trying to build a blog/podcast, you should be collecting emails.

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Provide them choices. Offer them special content for signing up, like bonus offer episodes or videos. Use Mailchimp. It's totally free at initially. Create something unique for your favorite podcasts. I remixed The Fizzle Show theme music as a metalcore tune (as you understand, I'm a fan of metalcore) and created the style music for The $100 MBA Program and Podcast Motion. This settles in word-of-mouth promotion. App shops are simply another directory. I don't think it deserves the time and money to produce an app to promote a podcast unless you were earning money on it. The marketing overlap seems quite low. I think developing an online street team is a dazzling concept.

Develop banners they can put up by themselves sites. podcast small business big marketing. This is simple enough to add in your program notes. We did this for all of our episodes but saw extremely little activity from them. The tweetable text needs to be really great and valuable for this to work. Do not make inside jokes tweetable.

I have actually stated this before and I'll say it once again. The organization card is dead. Do not lose the money. I think it's an excellent idea to distribute cool boodle to your listeners. They will be blown away by this gesture making them more faithful to your program. Constantly look to develop brand ambassadors.

We believed long and hard about doing this and our listeners wanted us to. I say go for it. I doubt anyone has ever seen someone wearing a t-shirt of a podcast and started listening to it. It's a great idea to provide t-shirt totally free to your listens to develop a loyal army of word-of-mouth promoters.

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I'm pleased you made it through. How do you feel? Are you delighted? Do you have a strategy? I know I'm pumped and ready to begin promoting!. Keep in mind, we're all pals here. Let's help each other out and make podcasting even larger. When we ban together, it assists everyone. marketing secrets podcast episode 129.

I do not have a shitty list to provide. Just enjoy an email once in a while. You agree to get emails from Matt Giovanisci. I'll appreciate your privacy and unsubscribe any time.

There are heaps of various ways to promote a podcast. Some are relatively easy and don't require a lot of effort, while some might take a bit more time. I have actually tried to include a range of various podcast marketing strategies so that you can decide on what makes sense for you.

Contents Sounds easy however new customers are the most crucial aspect in ranking higher in Apple Podcasts (formerly iTunes). It likewise means listeners will immediately down brand-new episodes when they're released. internet marketing this week podcast, dale. Apple Podcasts is the big player but Spotify and Google are quickly acquiring ground as the go-to place where people find and listen to podcasts.