Podcast Marketing: 3 Sure-fire Ways To Grow Your Audience ... - Marketing School Podcast

Published Apr 01, 21
10 min read

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We released an uncensored personal finance podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with pointers, tactics, and ball-busting work. It includes everything we did, whatever we discovered, and everything we know. Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) began his podcast out of desperation.

Chris Hardwick (Nerdist) wanted to chat with his unpopular good friends and geek-out with celebs. Sarah Koenig started the podcast by fixing a murder someone emailed her. You don't have to come up with an "avatar" or "perfect listener" to craft the perfect podcast. The idea behind Listen Cash Matters was to create a podcast that we wished to hear a personal financing podcast that would interest a 30-year-old beer-drinking male (make money with cpa marketing podcast).

Our show has a heavy metalcore signature tune I wrote. We began each show talking about craft beer or mixed drinks we're consuming throughout the recording. And we cursed a lot. Our reviews were mixed. They were primarily positive, however we got some that were harsh. I had to advise myself that the people who listened liked us.

We created a podcast to discover like-minded individuals who would enjoy what we took pleasure in. And it ends up our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, women, lesbians, seniors, financing geeks, entrepreneur, Australians, tweens, and more!. Not simply podcasts, but TELEVISION programs as well.

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We discovered methods to work elements of those programs into ours. Find the commonness that will become your "avatar.". Even if everybody works with a former pre-owned vehicle commercial commentator on Fiverr to produce their introduction, doesn't imply you need to - podcast interview marketing . Try composing your own music. Attempt no introduction music at all!.

I'm not stating you shouldn't start a narrative style podcast, however rather, do the show you would desire to listen to and not since it's a trend. metaphase marketing podcast. Easier stated than done At the start of every show, I check out a brand-new catchphrase as part of our intro. An example would be: Hey everybody! Invite to Listen Cash Matters: the program that goes through you like shit through a goose.

I would provide credit to the person who sent it in. Sometimes they would be major, other times they would be odd and amusing. But they were all created by fans and To include the fans in the program in an unique way. I wished to improve our Twitter fans and engagement - school marketing podcast.

Whenever I heard my name on the radio, or a podcast, or TV, or composed in a post, I smiled. It's the best little feeling worldwide when somebody states your name in front of an audience (webinar marketing podcast). We also offered our email address at the beginning and even every episode and encouraged individuals to send us concerns.

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It likewise provided us insight into what our audience was going through financially, which assisted us develop a better show. We bought Intercom simply to keep up and track all the emails we were receiving. In hindsight, I would not have changed a thing. I just would have gotten more involved and hired help.

Not simply behind the mic, however personally and through any other ways of interaction. Marc Maron is a great example of this. He is very transparent about his life on the show and active on Twitter communicating with his audience. At his standup reveals, his audience brings him baked goods.

Dan Harmon (Harmontown) does a live program and frequently welcomes members of his audience on phase to talk with him, and it's something we did during our only live program at FinCon, a monetary blogger conference. We invited bloggers who were listening to our program live to come up and give one individual financing suggestion.

Construct a tight community around your podcast. valentina escobar gonzalez marketing smarts podcast. Find methods to involve your listeners in your program. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their individual financial resources survive on the podcast. We likewise did weekly episodes called 5 Questions (a mock of an old Daily Show bit) where we would answer five listener concerns on the program.

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or website and ask for questions that you'll address on the program where listeners can post events. Nerdist does this at the start of their episodes (marketing podcast titles). Funny Bang Bang invites listeners to send theme music and "Would You Rather" situations for games they use the show. They likewise ask for catchphrases.

in each episode, asking them to show their audience. where listeners can contact us to vent, ask questions, or just inform you how much they enjoy your program, and play the voicemails on the show (podcast digital marketing hbr). Coordinate with another podcast with a big audience, or a company with a large audience, to provide prizes.

The "Follow Everyone" Twitter strategy, the "Tweet The Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a couple of typical tricks I have actually seen recommended. All were leading to stagnant development and small engagement - tim ferriss podcast email marketing. Online online marketers typically forget the root of Social network. Tweeting and publishing your newest episodes over and over throughout various times of the day is not social.

And if you're on Facebook, only 1% of your fans see it if no one Likes, Remarks or Shares it. I don't believe social networks is a waste of time. I believe that it plays a major role in podcast marketing, but you need to embrace the proper social media state of mind.

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At the minimum choose two. Select Facebook And Twitter. There that was simple. For my upcoming program, I'll be concentrating on Twitter due to the fact that I delight in the platform more so than Facebook. Later, I will be broadening into Facebook as the show grows. Social media is not a location to broadcast your most current episodes.

Social media is a possibility for you to speak to your fans; have a discussion with them. Your fans are your best way to grow your audience. Our show's success was based exclusively on the reality that our fans informed their family and friends about our program. They would tell us on Twitter and Facebook and when they emailed us.

So do not believe of it as a flat out promotional channel, but as a place to talk with fans, get concepts for programs, and connecting with future guests. Your social existence will grow the more you engage with your audience. Tell your fans about an approaching visitor and ask them to submit concerns.

If you don't, make certain to describe who the individual is and the proficiency they bring to the table. Use social media as a way for fans to generate material for your program. Ask to send you catchphrases or concerns that need answering. We had a custom on our program where we would consume beer and discuss it at the start of each episode.

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Then, publish them on Facebook and Twitter and tag the beer company in the picture. Likewise, we would ask a question like, "who want to try this beer?" to begin a discussion. Show your listeners that you are a genuine person by taking personal pictures and posting them. Go out for a beverage with former guests and take a selfie.

Host a live podcast and take a selfie with your audience. Do something different and record an entire podcast episode while driving in your automobile and take a selfie. Forming collaborations is important to the success of any podcast. Make buddies. Share what they create. Cheer on your friends and they will return the favor it's great karma.

Then, send a simple e-mail to the blog site owners asking if they would add your program to the list. Very couple of podcasters do this. I picture it involves the worry of rejection or connecting. It was tough for me initially, too, but we were able to increase our search traffic and listeners with this strategy.

If you get noted on an article that gets a lot of engaged traffic, opportunities are you'll see results rapidly. However more often, it will play out long-term, earning you great links from appropriate material. It's why having a kick-ass podcast landing page is so important. A common error with landing pages is providing individuals way too lots of options.

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I believe a great podcast landing page need to have the list below elements: A method to rapidly listen to the most recent episode without scrolling. podcast author marketing. A big and clear heading describing the show. A big ass button that will enable them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory and most significant bang for your dollar.

A list of recent episodes. A single method to interact with the show via social media or email. marketing automation podcast. I did a reasonable quantity of research when creating a style for this site. I searched the web for motivation and came up pretty dry. However, there were a few that I found to be "not bad" and they are Serial, WTF, and Star Talk Radio.

So, I decided to compose one myself combining all the very best strategies and the individual suggestions that worked for me in the past. This is my main method for growing any online organization. I've produced a six-figure swimming pool care education business by setting up conclusive guides based around swimming pool care.

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It was a collaborative guide that has continued to bring the podcast traffic and listeners. This guide took us a few weeks to create. Definitive guides are an excellent long-lasting method for building an audience for any online task. I have short articles on my sites that were written years back and still generate a massive quantity of traffic and steady development.

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If you don't have an audience, and your program is self-serving, create a conclusive guide for yourself like this one. Ask yourself the concerns you wish to know that should be included in the guide and discover the answers. Do a Google search to find all of the pages that speak about your subject.

Describe your guides like a book using all the data you've gathered and the concerns you've answered. If you're utilizing WordPress, put the overview into WordPress and simply complete all the headings as you go. Once you're completed composing a crazy amount of words, and you think you 'd covered the topic better than anyone else on the internet, modify and purge what's redundant or unneeded this consists of words and sentences, and graphics and sections.

Do not include graphics for the sake of adding graphics. Graphics ought to serve an instructional function. Publish and promote that post as aggressively as if you were introducing a brand-new book or podcast. Repeat all the actions in this guide. Hard to book, simple to speak In 2008, I was invited on Martha Stewart Living Radio to talk about pool care throughout their morning program at 7 am on Sirius Satellite Radio.

And I believed this was the video game changer and my website was going to "BLOW UP!" That early morning, I fidgeted and pacing by the recommended land-line, waiting for the call from Martha Stewart. The phone called and scared the living shit out of me, even when I was expecting it. storytelling marketing podcast.

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" Ok, they're finishing up the last sector, so hold on tight, and Mindy will present you." Truthfully, I had no idea if here name was Mindy. All I knew was that it was NOT Martha (podcast author marketing). After the interview, I went to my computer to inspect on Google Analytics and saw no bump in traffic.