Podcast Marketing: The Ultimate Guide To Promoting A ... - Marketing Strategy Podcast

Published Mar 16, 21
11 min read

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We launched an uncensored individual finance podcast called Listen Cash Matters that got The following guide to podcast marketing is packed with pointers, methods, and ball-busting work. It consists of whatever we did, whatever we learned, and whatever we understand. Easy as Shit Every successful podcast is self- serving. Marc Maron (WTF with Marc Maron) started his podcast out of desperation.

Chris Hardwick (Nerdist) wished to chat with his unpopular friends and geek-out with stars. Sarah Koenig began the podcast by solving a murder someone emailed her. You don't need to develop an "avatar" or "ideal listener" to craft the best podcast. The idea behind Listen Money Matters was to produce a podcast that we wished to hear an individual financing podcast that would interest a 30-year-old beer-drinking male (podcast on marketing).

Our show has a heavy metalcore style tune I composed. We began each program speaking about craft beer or cocktails we're drinking during the recording. And we cursed a lot. Our evaluations were mixed. They were primarily positive, however we got some that were severe. I had to remind myself that the people who listened loved us.

We produced a podcast to discover similar individuals who would enjoy what we delighted in. And it ends up our audience wasn't made up of 30-year old craft beer drinking males. We had a melting pot of males, females, lesbians, seniors, financing geeks, company owner, Australians, tweens, and more!. Not just podcasts, however TELEVISION programs also.

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We discovered ways to work aspects of those shows into ours. Find the commonness that will become your "avatar.". Simply since everyone hires a former used cars and truck industrial commentator on Fiverr to create their intro, does not imply you have to - science fiction and marketing podcast. Attempt writing your own music. Attempt no intro music at all!.

I'm not saying you should not begin a narrative style podcast, but rather, do the program you would wish to listen to and not due to the fact that it's a pattern. grant cardone podcast, blog, video marketing. Easier stated than done At the beginning of every show, I check out a new catchphrase as part of our intro. An example would be: Hey everybody! Invite to Listen Money Matters: the program that goes through you like shit through a goose.

I would offer credit to the individual who sent it in. In some cases they would be serious, other times they would be odd and amusing. However they were all produced by fans and To include the fans in the program in a distinct way. I wished to enhance our Twitter fans and engagement - sparkly lawyer marketing made easy podcast.

Whenever I heard my name on the radio, or a podcast, or TV, or written in a post, I smiled. It's the best little sensation worldwide when somebody says your name in front of an audience (marketing podcast rhode island). We also offered our e-mail address at the beginning and even every episode and encouraged individuals to send us concerns.

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It also offered us insight into what our audience was going through economically, which helped us create a much better show. We purchased Intercom simply to keep up and keep track of all the e-mails we were getting. In hindsight, I wouldn't have actually changed a thing. I just would have gotten more involved and worked with help.

Not just behind the mic, but in individual and through any other ways of communication. Marc Maron is a fantastic example of this. He is extremely transparent about his life on the show and active on Twitter communicating with his audience. At his standup shows, his audience brings him baked products.

Dan Harmon (Harmontown) does a live show and frequently invites members of his audience on stage to chat with him, and it's something we did throughout our only live program at FinCon, a financial blog writer conference. We welcomed blog writers who were listening to our show live to come up and provide one individual finance tip.

Construct a tight community around your podcast. "scott harvey" marketing cosmetic podcast. Find ways to involve your listeners in your program. Every when in a while we would do episodes entitled This Financial Life (a mock of This American Life) where we 'd help a listener with their individual finances survive on the podcast. We also did weekly episodes called 5 Questions (a mock of an old Daily Program bit) where we would respond to five listener questions on the show.

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or website and ask for concerns that you'll respond to on the program where listeners can post occasions. Nerdist does this at the beginning of their episodes (how to use social media podcast marketing). Comedy Bang Bang invites listeners to send style music and "Would You Rather" situations for video games they use the show. They also request catchphrases.

in each episode, asking to show their audience. where listeners can contact us to vent, ask concerns, or simply inform you how much they like your program, and play the voicemails on the show (marketing today with alan hurt, podcast, rss feeds). Team up with another podcast with a big audience, or a business with a big audience, to offer rewards.

The "Follow Everybody" Twitter method, the "Tweet The Exact Same Thing 50 Times a Day" technique, and the "Hashtag Overload" are just a couple of common techniques I have actually seen recommended. All were resulting in stagnant growth and minor engagement - walmart vs home depot blogs and podcast to marketing thir product. Online online marketers frequently forget the root of Social Media. Tweeting and publishing your latest episodes over and over throughout various times of the day is not social.

And if you're on Facebook, only 1% of your fans see it if no one Likes, Comments or Shares it. I do not believe social networks is a waste of time. I think that it plays a major role in podcast marketing, but you have to adopt the proper social networks mindset.

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At the minimum choose 2. Select Facebook And Twitter. There that was simple. For my approaching show, I'll be concentrating on Twitter due to the fact that I take pleasure in the platform more so than Facebook. Later on, I will be expanding into Facebook as the show grows. Social media is not a location to relay your most current episodes.

Social network is an opportunity for you to talk to your fans; have a conversation with them. Your fans are your best method to grow your audience. Our program's success was based solely on the fact that our fans informed their family and friends about our program. They would tell us on Facebook and twitter and when they emailed us.

So do not consider it as a flat out advertising channel, but as a location to talk with fans, get concepts for shows, and linking with future guests. Your social presence will grow the more you engage with your audience. Inform your fans about an upcoming guest and inquire to submit concerns.

If you do not, make sure to explain who the person is and the proficiency they bring to the table. Usage social media as a way for fans to generate content for your show. Ask to send you catchphrases or concerns that require answering. We had a custom on our show where we would consume beer and talk about it at the start of each episode.

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Then, post them on Twitter and facebook and tag the beer company in the picture. Also, we would ask a concern like, "who would like to attempt this beer?" to start a conversation. Show your listeners that you are a genuine person by taking individual photos and posting them. Go out for a drink with former visitors and take a selfie.

Host a live podcast and take a selfie with your audience. Do something various and record a whole podcast episode while driving in your automobile and take a selfie. Forming partnerships is vital to the success of any podcast. Make pals. Share what they produce. Cheer on your pals and they will return the favor it's good karma.

Then, send an easy e-mail to the blog site owners asking if they would add your program to the list. Extremely few podcasters do this. I envision it has to do with the worry of rejection or connecting. It was hard for me initially, too, but we had the ability to increase our search traffic and listeners with this technique.

If you get listed on a blog site post that gets a great deal of engaged traffic, possibilities are you'll see results quickly. But more typically, it will play out long-lasting, earning you great links from relevant content. It's why having a kick-ass podcast landing page is so important. A typical error with landing pages is offering people way a lot of alternatives.

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I think an excellent podcast landing page need to have the list below elements: A way to quickly listen to the most recent episode without scrolling. podcast on marketing online art class. A big and clear heading explaining the show. A big ass button that will allow them to subscribe on iTunes (and ONLY iTunes since it's the biggest directory site and biggest bang for your buck.

A list of recent episodes. A single way to communicate with the program by means of social networks or email. how to gain more awareness through a marketing podcast. I did a fair amount of research when developing a style for this site. I scoured the web for motivation and turned up quite dry. Nevertheless, there were a couple of that I found to be "okay" and they are Serial, WTF, and Star Talk Radio.

So, I chose to compose one myself combining all the very best techniques and the individual pointers that worked for me in the past. This is my primary strategy for growing any online service. I've produced a six-figure swimming pool care education service by establishing conclusive guides based around swimming pool care.

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It was a collaborative guide that has actually continued to bring the podcast traffic and listeners. This guide took us a couple of weeks to develop. Definitive guides are an excellent long-lasting method for building an audience for any online project. I have articles on my websites that were composed years earlier and still generate a massive quantity of traffic and stable development.

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If you do not have an audience, and your show is self-serving, create a definitive guide on your own like this one. Ask yourself the questions you need to know that must be consisted of in the guide and find the answers. Do a Google search to discover all of the pages that discuss your topic.

Describe your guides like a book using all the information you've collected and the questions you have actually addressed. If you're using WordPress, put the overview into WordPress and just fill out all the headings as you go. When you're ended up writing an outrageous amount of words, and you think you 'd covered the topic better than anybody else on the internet, edit and purge what's redundant or unneeded this includes words and sentences, and graphics and areas.

Do not include graphics for the sake of including graphics. Graphics need to serve an academic function. Publish and promote that post as aggressively as if you were releasing a brand-new book or podcast. Repeat all the actions in this guide. Tough to book, easy to speak In 2008, I was invited on Martha Stewart Living Radio to speak about pool care during their morning show at 7 am on Sirius Satellite Radio.

And I thought this was the game changer and my website was going to "BLOW UP!" That early morning, I fidgeted and pacing by the suggested land-line, waiting for the call from Martha Stewart. The phone called and frightened the living shit out of me, even when I was anticipating it. the podcast for full time network marketing leaders.

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" Ok, they're concluding the last segment, so hold on tight, and Mindy will introduce you." Honestly, I had no idea if here name was Mindy. All I knew was that it was NOT Martha (content marketing pros podcast). After the interview, I went to my computer to look at Google Analytics and saw no bump in traffic.